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Age Group Discounts Battle
Retention science recently run an interesting study into online discounts and which are the most effective when it comes to customer incentive and reaction. Overall, the number one incentive was...
View ArticleWhich words increase and decrease email open rates?
Research conducted by Touchstone demonstrated that certain words in the subject of an email can actually effect the probability of it being opened. Best Words Words Open Rate (vs avg) Content 59%...
View ArticleDrive ecommerce sales using quizzes
Giving consumers something as simple as questionnaire at the start of their purchasing journey, gives retailers the opportunity to produce a product/service more tailored to the customer. Studies have...
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